A Grown-Up Treat: McDonald’s Teams Up with Genshin Impact
Introduction to a Unique Collaboration
McDonald’s, a brand synonymous with childhood nostalgia through its Happy Meal offerings, is stepping into the realm of adult fandoms. The fast-food giant has announced an exciting partnership with the immensely popular video game Genshin Impact, aiming to create a unique experience for its adult audience.
Announcement and Details of the Partnership
On September 11, McDonald’s shared the news via their X (formerly Twitter) account about this innovative collaboration. Fans who place orders through the McDonald’s app will be rewarded with exclusive in-game bonuses from Genshin Impact.
“Order in-app and claim your Genshin rewards!” — McDonald’s (@McDonalds), September 10, 2024
In conjunction with this announcement, Genshin Impact also released a promotional video on their YouTube channel featuring beloved characters Kaedehara Kazuha and Beidou as they navigate through special menu items available on the McDonald’s app. The ad concludes by showcasing some enticing in-game rewards that players can earn.
Launch Date and Promotional Period
Further details were provided in subsequent posts from both companies. The collaboration is set to kick off in the United States on September 17 and will run until September 29. During this period, fans can purchase specific items like the Genshin Impact Apple Pie or Deluxe McCrispy™ Meal to unlock unique rewards within the game.
“The Genshin Impact × McDonald’s collaboration will launch in the U.S. on September 17,” — Genshin Impact (@GenshinImpact), September 10, 2024
Exclusive Rewards Awaiting Fans
According to official communications from HoYoverse North America, customers purchasing these special menu items will receive various exclusive rewards including Primogems—an essential currency within Genshin Impact, along with other themed goodies such as Golden Apple Pastries and an exclusive Wind Glider design.
The packaging for these limited-edition treats will feature artwork of Kazuha and Beidou prominently displayed on them. The Deluxe McCrispy™ Meal includes not only fries but also comes paired with a drink alongside these themed desserts.
What’s Included? A Closer Look at Rewards
Purchasing an Apple Pie grants players access to:
- 40 Primogems
- 3 Golden Apple Pastries
- A recipe for creating more Golden Apple Pastries
Meanwhile, opting for the Deluxe McCrispy™ Meal provides:
- Wings of Delicacies Wind Glider
- An exclusive name card titled “Celebration: Crispy and Sweet”
This initiative mirrors recent collaborations seen between brands like KFC and other gaming franchises—showcasing how food chains are increasingly tapping into gaming culture to engage fans creatively.
Terms & Conditions: What You Need To Know
While this partnership promises fun incentives for gamers, there are certain stipulations attached. Each customer is eligible for one reward per purchase of either item at participating locations during this limited-time offer. Additionally, customers must opt-in for email notifications as well as join loyalty programs prior to making their purchases—a small price to pay for such enticing digital treasures!
As we look forward to what could be considered an adult version of Happy Meals—complete perhaps if physical toys were included—it’s clear that collaborations like these are paving new avenues where culinary delights meet interactive entertainment experiences.
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Sources include official announcements via X/Twitter accounts from both companies along with promotional content featured on Genshin Impact’s YouTube channel.
Intern at SMK University
