Exciting New Collaboration: Yebisu Beer and JoJo’s Bizarre Adventure
Posted on January 15, 2025, by Ken Iikura-Gross
In a thrilling announcement for fans of both anime and craft beverages, the iconic JoJo’s Bizarre Adventure series has teamed up with Sapporo Beer’s renowned Yebisu brand. This collaboration features unique can designs created by the series’ visionary creator, Hirohiko Araki.
Exclusive Can Designs Unveiled
On January 15, 2025, the official JoJo’s Bizarre Adventure Twitter account revealed that two specially designed Yebisu beer cans will be available starting February 12. These cans will come in two sizes: a compact 350-milliliter option (approximately 12 fluid ounces) and a larger 500-milliliter version (around 17 fluid ounces). The designs promise to capture Araki’s distinctive artistic style while celebrating the beloved franchise.
Promotional Campaigns to Engage Fans
In addition to these limited-edition cans, Yebisu is launching two exciting promotional campaigns featuring Araki’s artwork. Customers who purchase a six-pack of Yebisu beer will have an opportunity to win exclusive prizes from Noritake—a prestigious tableware manufacturer—featuring Araki’s designs. Winners can look forward to receiving their prizes in July.
Moreover, there is an interactive campaign running on X (formerly known as Twitter). From February 12 through February 19, followers of Sapporo Beer who engage with specific posts could win one of up to one hundred sets containing twenty-four cans adorned with Araki’s unique illustrations.
A Nod to Anime Culture
Yebisu beer has made notable appearances in various anime series over the years. In Evangelion, it serves as Misato Katsuragi’s drink of choice—a detail that resonates deeply with fans familiar with her character arc and its humorous undertones regarding Shinji Ikari’s struggles. Additionally, Takunomi., which aired in early 2018, dedicated its first episode entirely to showcasing this beloved beverage brand.
This collaboration not only highlights the intersection between popular culture and consumer products but also reinforces how brands like Yebisu are embracing their roots within anime fandoms.
Conclusion: A Toast to Creativity
As we anticipate these innovative can designs hitting shelves next month alongside engaging promotional activities for fans across Japan, it’s clear that this partnership between Hirohiko Araki and Sapporo Beer is set to make waves within both communities—anime enthusiasts and craft beer lovers alike are sure not to miss out on this unique offering!
Intern at SMK University